Nobody likes a long distance relationship. Why have one with your food? The average American meal travels over 1500 miles from farm to plate. Your produce touches an average of 7 hands before it arrives in your fridge, which is why we believe all roads lead to local. Shorter transits mean fresher produce with longer shelf lives.
Growing produce closer to where it is eaten isn't just common sense, it is dollars and cents. The USDA estimates that nearly 40% of all produce grown in the US is wasted, either damaged in transport or unsold in the market. That's a lot of salads!
All of these terms indicate one thing: Consumers are demanding safe food from trusted sources.
The future of food is a hyper-local relationship between growers and eaters, so forget the bleeping barcode.
Welcome to the Future. We've been waiting for you.